Samsung, Huawei and Apple shipped the most phones in Q3

At the beginning of the month, we showed you Counterpoint Research’s numbers for the global Q3 market and today we have a further breakdown, including a cool infographic.

To rehash, in the months July through September Samsung captured the most market share (19%), fending off Huawei (14%), which in turn beat Apple (12%). Oppo and Xiaomi ended on par at 9% each, beating vivo’s share by a single percentage point. HMD didn’t ship that many phones, but its shipments grew 73% over the same three months in 2017.

The third quarter of 2018 saw 5% less phones shipped, compared to Q3 of 2017 – totaling 380m units.

Now the breakdown – Oppo took the Asian market with 16% total, followed closely by Huawei (15%), vivo (15%) and Xiaomi (14%). Samsung was relegated to just 10%.

Unsurprisingly, Apple took the biggest portion of the North American market (39%), followed by Samsung (26%).

Samsung’s strongest market was Europe with 31% market share, followed by Huawei’s 22% and Apple’s 19% – no other makers were close.

Overall it was a profitable Q3 for some, despite the declining shipments. Samsung posted record profits, while Xiaomi offset a declining Chinese market with a strong showing in India. Apple’s shipments were flat but its skyrocketing average sales price helped Cupertino bring in the profits.

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Microsoft shortly passed Apple as the most valuable American company

For a while this Monday, Microsoft surpassed Apple as the most valuable United States-based company. The software company hit a valuation point of $813 billion today, which was just $1 billion ahead of Apple. Considering that not long ago Apple (and Amazon not too long after) broke $1 trillion valuation, it has come a long way down since then, due in part to Apple’s latest (and most expensive) smartphones (XR, XS, XS Max) not selling as well as anticipated.

It isn’t to say that Microsoft hasn’t faced any challenges lately, but Apple has been just been barely able to get by with investors. Its smartphone business has slowed down due to a very complicated list of factors but has tried to compensate revenue by raising the retail price of iPhones every year while also focusing on selling subscription based services like iCloud and Apple Music.

On the other hand, Microsoft is doing well with Azure cloud services and Office 365’s subscription-based model while Microsoft’s gaming segment (Xbox) is seeing strong forecasts with its Xbox All Access monthly subscription model. On a similar note, both Sony and Microsoft are rumored to be releasing brand-new consoles this year.

Apple iPhone XS and iPhone XS Max

We are anticipating a very interesting Q4 this year. Apple recently introduced its new iPad Pro, Mac Mini, and MacBook Air lineups which are coming out just in time for the shopping season. Its recent partnership with Amazon to sell Apple devices will also help boost some sales and we’re curious to see if 2018 iPhone sales will strengthen before the end of the year.

[“source=ndtv”]